SoftBank’s next 30 year Vision

“If we were to sum up what we want to achieve, it would be this: Information Revolution — Happiness for everyone.”— Masayoshi Son, Chairman & CEO, SoftBank Group Corp., SoftBank’s Next 30-Year Vision (June 2010)

Our corporate philosophy, “Information Revolution — Happiness for everyone,” reflects our mission to build a more connected, empowered, and joyful world through the Information Revolution. This philosophy forms one of the foundational pillars of our “SoftBank Next 30-Year Vision,” announced in 2010.

When developing the Next 30-Year Vision, we asked every employee in the group about their aspirations for the company. The overwhelming response centered on a desire to “contribute to the hashtag#happiness of people.”

However, to make people happy, we first needed to understand: What makes people sad?

We extended this question to the public, and one answer stood out— loneliness . It was identified as one of life’s saddest experiences. Conversely, the happiest experiences were described as connecting with something or someone.
Humans feel connection in many ways: through seeing, learning, playing, meeting, loving, and being loved by family and others they cherish. Our hope is to bring the joy of connection to as many people as possible.

Put simply, the SoftBank Group wants to deliver to the world more experiences that are rooted in connection.

A robust cybersecurity strategy hinges on three fundamental pillars: confidentiality, integrity, and availability. While most organizations have become adept at safeguarding confidentiality and integrity, system availability often takes a backseat. The recent global Microsoft IT outage, triggered by an automated software update from CrowdStrike, highlights the critical importance of this often-neglected aspect. Described by industry analysts as one of the largest IT outages in history, it affected more than 8.5 million devices and resulted in direct losses exceeding $8 billion. The widespread chaos—from grounded flights to halted financial services—illustrates the catastrophic impact of compromised system availability.

Bringing the Focus Back on System Availability

The Microsoft outage underscores the need for robust incident response plans and backup strategies. To prevent similar disruptions, organizations must adopt a more strategic and comprehensive approach to IT management.

Thorough Testing Before Deployment

CIOs should enforce rigorous testing across various environments and configurations to catch potential issues early. Staging environments that mirror production setups allow for detailed examinations of updates, including automated, manual, and regression testing, ensuring new updates do not disrupt existing functionalities.

Diversified Solutions

Relying heavily on major IT vendors can expose organizations to significant risks. Diversifying vendors and implementing robust redundancy and failover mechanisms can mitigate these risks. Adopting a hybrid or multi-cloud infrastructure reduces the risk of single points of failure by spreading workloads across multiple environments, enhancing redundancy, flexibility, and disaster recovery capabilities.

Gradual Rollouts

Deploying updates in phases allows organizations to monitor and resolve issues before a full-scale launch. Robust rollback procedures are crucial for quick reversion to a stable version if problems occur. Automated rollback capabilities can speed up recovery, reducing the need for manual intervention.

Advanced Detection Tools

Utilizing cutting-edge monitoring tools to spot anomalies immediately post-deployment allows for rapid intervention. Real-time monitoring and alert systems are essential for catching issues as they arise. Comprehensive incident response plans with clear protocols for quick issue identification, isolation, and resolution are vital. These plans should include root cause analysis and post-incident reviews to continually improve response strategies.

Proactive Preparedness

Regularly testing disaster recovery plans through simulated drills helps identify weaknesses and areas for improvement. Partnering with reliable providers can further enhance preparedness and response capabilities by leveraging their expertise and resources.

Effective Communication

Clear and timely communication about updates and patches is key to minimizing risk during software updates. Organizations should inform clients about the time and need for the update and highlight the potential risks of not installing updates and patches, such as security breaches, compatibility issues, reduced efficiency, and obsolescence.

Reassessing Cybersecurity Strategies

Organizations must embrace a comprehensive cybersecurity approach that integrates robust incident response plans, diversified risk management strategies, and transparent crisis communication protocols. Robust contingency planning and transparent crisis communication are crucial to maintaining trust and providing clear updates during disruptions. Rigorous testing of updates in controlled environments can prevent systemic failures.

As our digital ecosystem advances, so too must our cybersecurity strategies. Balancing rapid updates with thorough testing and employing staged deployments can help avert crises, emphasizing that cybersecurity encompasses not just defense against attacks, but also the assurance of system availability.

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