SoftBank’s next 30 year Vision

“If we were to sum up what we want to achieve, it would be this: Information Revolution — Happiness for everyone.”— Masayoshi Son, Chairman & CEO, SoftBank Group Corp., SoftBank’s Next 30-Year Vision (June 2010)

Our corporate philosophy, “Information Revolution — Happiness for everyone,” reflects our mission to build a more connected, empowered, and joyful world through the Information Revolution. This philosophy forms one of the foundational pillars of our “SoftBank Next 30-Year Vision,” announced in 2010.

When developing the Next 30-Year Vision, we asked every employee in the group about their aspirations for the company. The overwhelming response centered on a desire to “contribute to the hashtag#happiness of people.”

However, to make people happy, we first needed to understand: What makes people sad?

We extended this question to the public, and one answer stood out— loneliness . It was identified as one of life’s saddest experiences. Conversely, the happiest experiences were described as connecting with something or someone.
Humans feel connection in many ways: through seeing, learning, playing, meeting, loving, and being loved by family and others they cherish. Our hope is to bring the joy of connection to as many people as possible.

Put simply, the SoftBank Group wants to deliver to the world more experiences that are rooted in connection.